1. “HEAD” area which describes Page With meta tags
2. “TITLE” tag that define the title of a page. Major Factor that referred by Search engines is the Title tag to provide a link to the site matching the user’s query. First place to have relevant Keywords is Title
3. Avoid Stop Words -’The’, ‘or’, ‘in’, ‘it’ are examples of such words. These words are known as “stop words.” To make your pages search engine-friendly, you should avoid using stop words in the most important areas of your page like title, meta tags, headings, alternative image attributes, anchor names, etc.
4. Keyword frequency -Keyword Frequency is the number of times keyword is used in the specific area of the web page.
5. Keyword density-Keyword Density is a measure of how many times a keyword is found in Web page like a title, heading, anchor name, visible text, etc.
6. Keyword Prominence - Keyword Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc. where keyword 1 keyword 2 keyword 3 are placed.
7. META Description -This tag explains Web page. Explain web page with proper and targeted keywords in this tag.
8. META Keywords -This is Meta tag that lists the words or phrases about the contents of the Web page.
9. META Robots - This tag tells the search engine robots that whether links from pages need to be followed or not.
10. BODY -Visible text in web page is of the Body tag . The term ‘Visible text’ refers to the portion that is displayed by the browser as well as to Search Engines
11. All headings –H1, H2, H3 are Heading Tags used with Keywords will have more weight age. With Links Heading tags on page can also have keyword-rich text as anchor names

Some more points are coming in few mins!!!!!!!!!

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